About Me

With nearly 15 years of experience in marketing and communications, I specialize in helping brands in the high-end home furnishings industry grow strategically. As the founder of Samantha Cuello Consulting, I now lend my expertise as a fractional Chief Marketing Officer to design-driven companies looking for senior-level guidance without the commitment of a full-time hire.

Since launching my consultancy, I’ve had the privilege of working with some of the industry’s most respected names, developing and executing marketing strategies that drive awareness, engagement, and sales.

My background spans a wide range of disciplines, including both digital and traditional marketing. I’m equally comfortable getting hands-on with the work or leading and mentoring a skilled team.

Prior to starting my own firm, I held full-time marketing roles at Business of Home, The Shade Store, Semihandmade and Calico Wallpaper—experiences that gave me a deep understanding of both startup agility and the structure of established brands.

I hold a B.A. in Journalism from SUNY Purchase and an M.A. in Integrated Marketing & Communications from Marist College, both Magna Cum Laude.

Based just north of NYC in Beacon, NY, I live with my husband, our three children, and our rescue pup.

I look forward to meeting you!